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SOVA is a promise to seed goodness, nourishment and unequivocal beauty into your everyday life.
Driven by honesty and backed by equal parts nature and science, SOVA bottles together the mysteries
of ancient India and modern research to make you look and feel beautiful and confident.

What our Users Says

Hey vasu, hope you and the family are doing well and staying safe. I finally ordered the Sova Brahmi and hibiscus oil and I have to tell you that I absolutely love it. My hair feels thicker, shinier, and my mind more relaxed. Loads of Love.

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Mona Thangaraj

SOVA products are nice.The shampoo and conditioner have really helped reduce the frizz in my hair.I am very keen to buy more.

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Khurshid Merchant

I’m a regular user of sova products ever since it’s inception.I love them and am a loyal user of their shampoos and conditioner. I love the bringraj oil too and have used it sparingly due to cysteine in my hair. Keep up the quality.

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Sonali Mehta

Enjoyed all your products! Beautiful fragrances, all of them. They are soft and elegant.The mogra and olive oil is superb! The shea butter and Kumari body lotion is really lovely as well!

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Radhika Nag

Sova Products are gorgeous. Love both their hair oils. Must try them.

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Sheeza Pandey

Sova’s products have become an essential part of my daily and weekly beauty regime. I love their Shea Butter & Kumari Body Lotion and the Bitter Orange Flower Hair Oil. I Love the fact that the products are all natural and not harsh on your skin and hair.

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Binita Bodani Putcha Founder at Funky Monkeys

At the end of a long week, there’s nothing quite as relaxing and ritualistic as a Sunday hair oil massage. Sovas Brahmi and Hibiscus Hair Oil, is deliciously fragrant, and leaves my hair feeling lush. Not to mention, that it immediately transports me to a place of zen.

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Priyanka Khanna Associate fashion features Director, Vogue India

Sova Hair Products which are Silicon free and Paraben free make ones hair strong and healthy. Lovely fragrances, sova is a brilliant product.

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Nidhi Menon

I bought the hair oil and its awesome.

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Gayathri Kumar

Loved "DRAKSH & BITTER ORANGE FLOWER HAIR OIL". I wonder where was this product till now. smell is amazing and oil is non-greasy which is another thing which made me fall in love with it. After shampoo hair feels great like silk. It's a must hair care routine now a days.

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Mrunal R Sinha

Also Vasu I tried your saffron mist and the orange oil. I have to tell you not only does my hair feel better softer and fuller in 3 uses but I also slept soo much better. The fragrance is blissful!!

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Karisha Rathod

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